NEW DELHI: India Herbal skincare products maker Lotus Herbals is looking to enter the Pakistani market as part of its international market expansion strategy.
The company, which gets 25 per cent of its revenues from exports, is bullish on the Pakistani market as the neighbouring country's population has skin type similar to that of Indians.
"Our exports are going to increase with time. We are present in Bangladesh, Sri Lanka and Nepal. We are also looking at Pakistan as a key market as they have similar skin types," Lotus Herbals Ltd Director Nitin Passi said.
At present, the company's biggest export market remains the US, where it markets its skin care products.
Apart from neighbouring countries, the company exports its products to various global markets, including Germany, South Africa and Malaysia.
When asked about the company's sales growth in the current financial year, Passi said: "We have been growing at 35 per cent year on year and would like to maintain this rate in the current year."
The company, which sells various skin care, cosmetics and hair care products, registered a turnover of Rs 175 crore for the fiscal ended March 31, 2012.
Passi said company expects growth to be driven equally by the all the verticals, including skin care, hair care, make up and professional product range.
In domestic market, the company is looking to strengthen its distribution network for both make up and professional range in the next one year.
"We are targeting close to 200 outlets for our make-up range in the next three months. We are also eying up to 13,000 salons for our professional range products in the next twelve months," he said.
The company's professional products range is used by nearly 6,500 beauty salons and spas across the country at present, Passi added.
Lotus Herbals, which has two manufacturing plants in Baddi (Himachal Pradesh), recently launched a premium make up range--PureStay in the domestic market.
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