Sime Darby Edible Products Limited-exported to almost all parts of the world including Europe, America, China, the Middle East, Africa, the Asia Pacific region and the Indian sub-continent.

Chief Brand

A trusted companion to culinary experts the world over, Chief Brand is synonymous with the art of creating great-tasting food. Since its launch almost four decades ago, Chief Brand has been behind the success of many a great chef. Prepared with premium quality palm oil, each bottle of Chief Brand Pure Vegetable Cooking Oil is bursting with fresh ideas and inspiration for divine cuisine.

Renowned for its excellent anti-oxidative and frying characteristics, this healthier choice food oil ensures fried food and snacks remain fresh and crisp to taste. Cholesterol-free and rich in Vitamin E, Chief Brand Pure Vegetable Cooking Oil is available for both consumer and industrial use. With its commitment to providing the best quality products, Sime Darby Edible Products Limited ensures that Chief Brand Pure Vegetable Cooking Oil surpasses international food quality and packaging standards.
Product of Singapore


Sime Darby Edible Products Limited, a fully-owned subsidiary of the Sime Darby Group, is widely recognised as the foremost producer of edible oils and fats in the region. A leader in the industry, its extensive portfolio covers a myriad of edible oil products including well-known brands such as Sunbeam, Chief Brand, Golden Drop, LEILA and C.B.C.
        

Chief Brand Pure Vegetable Cooking Oil

Easily distinguished from competitors by its attractive packaging, Chief Brand Pure Vegetable Cooking Oil reaches out to its target audience through prominent point-of-sales materials and a well-planned marketing strategy, thus gaining excellent market share. Today, Chief Brand is a household name both locally and around the world. Primed for its excellent oxidative stability and frying characteristics, palm oil and its derivatives help in preserving the freshness and crispness of fried food and snacks.

Available packaging include pouch, PET bottle, tin, jerrycan, drum, flexibag and IBC.

http://www.simedarbyepl.com.sg/profile.html Sime Darby Edible Products Limited Home CORPORATE INFO Company Profile Research and Development Certifications Distribution Brands & Products Sunbeam Chief Brand Golden Drop King Rooster Hand Brand LEILA Cook Brand Spoons Brand Cock Brand C.B.C La Bella Contact us Zalina Hamid of Sime Darby Plantations at Natural Products Expo West 2010 Zalina Hamid, Assistant Vice President of Sime Darby Plantations (simedarby.com) speaks to Rey Ybarra at Natural Products Expo West 2010 at Anaheim Convention Center http://youtu.be/9C5JR8JVAJM Sime Darby to invest RM3bln in China http://youtu.be/NsknvtMzyWM