Monday, August 20, 2012

Samsonite acquires High Sierra Sports

DUBAI - Samsonite International S.A. announced an agreement to acquire High Sierra Sport Company [High Sierra], a US-based manufacturer and distributor of casual bags and adventure travel luggage.

High Sierra’s range of backpacks, adventure luggage and sports bags appeals to active lifestyle consumers in the Middle East, including outdoor enthusiasts, adventure travellers, students and young consumers. The acquisition provides Samsonite with significant opportunities for brand extensions, both direct and through licenses.

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