Pakistani Food Brands in Gulf states : GCC Food Imports

Pak food brands eye Gulf brands in frozen meat, edible oil and confectionery

K&N’s Foods became the first Pakistani brand to launch its halal meat products in Dubai at a function held on the eve of Pakistan’s 66^th Independence Day last week.

At least five more frozen meat brands will join the foray by year-end or early 2013, which include PK Livestock, Zenith Associates, Al Rahman Meat Processors, Seasons Foods and Punjab Agriculture & Meat Company.

Edible oil brands such as Sufi Cooking Oil and Habib Oil, leading herbal trademark Qarshi and confectionery products leader Hilal, among others are also finalising their plans to enter the UAE food market later this year.

The UAE $7 billion annually on food imports from across the globe.

Pakistan’s exports of food products to the GCC region stand at $1 billion and the UAE shares around 50 per cent of the total bill. The volume of Pakistan’s exports to the UAE touched $1.8 billion in 2011.

According to industry sources, PK Livestock and Zenith Associates secured the necessary approvals from UAE authorities sometime back and now plan to launch their products in the local market later this year.

“Al Rahman Meat Processors, Seasons Foods and Punjab Agriculture & Meat Company got the nod last month and they will take more time to enter the Gulf market,” the sources said.

Slaughterhouses in Karachi and Lahore.
Pakistan Foods and Kato-Co Company
Snow King Frozen Foods,

Atiq R. Siddiqui, K&N’s head of exports, remains upbeat about the brand’s entry into the Gulf market through Dubai and said the emirate provides an ideal environment to businesses.

“PK Livestock and Zenith have already secured necessary approvals from the UAE authorities and they are expected to market their products by year-end or early next year,” Pasha said.

Gulfood exhibition


The GCC is the biggest importer of food in the world by sourcing more than 90 per cent of its total needs. The food service market in the region is worth an estimated $32 billion. According to a new research, the GCC states will spend $53.1 billion by 2020 on food imports to feed growing population.